Interview: Switzerland beauty degree of global President Mr. Franz Linder

in the fashion: beauty degrees in the window on the Basel show this year do you think what is it?

Switzerland beauty degree of global President Mr. Franz Linder: this year is the 100th anniversary of the degree, so focus on our products. The 100th anniversary of this we have developed many new products, I think the most representative must be our commander series can best embody the spirit of the Swiss watch brand beauty degrees. There are two main characteristics, the first is a commander series is on behalf of our brand spirit a series, the second is the wrist watch with long Caliber80 kinetic energy automatic mechanical movement, kinetic energy stored up to 80 hours, and on the basis of increased calendar window technology.

in the end of the price of the wrist watch, beautiful degree is exclusive brands of the technology. Second is that we want to say special pilot series

the pilot is our after engraving, it is a replica is 1939, we launched a pilot series table of design features is that it is for the design & other; Throughout the central pointer calendar &; The tabulation skills, this is also a limited version, it is a limited number of 1918, and the degree of brand of the year of birth.

and I especially want to say belem sai li series & other; Throughout the past, present, and future &; Trilogy limited wrist watch, belem lili this series has a high popularity in China, we launch this time & other; Throughout the past, present, and future &; Trilogy set limit to watch, represent the past, present and future, on behalf of the past of the watch is PVD plated rose small gold watchband, adopt & other Small three stitches & throughout; Design, set limit to 1918.

on behalf of the watch now we use a more traditional design, of course also & other; Small three stitches & throughout; Of set limit to 2018, the last one you feel more cool and more fashionable it. Is on behalf of the future table, set limit to 2118, that is to say from the degree of the year of birth until this year, until we look back in 100, it has the meaning in it.

Switzerland beauty degree of global President Mr. Franz Linder

the phoenix net fashion: how do you think of the degree of brand in the fierce competition in the watch industry has been keep their advantage?

Switzerland beauty degree of global President Mr. Franz Linder: : Swiss beauty degrees in traditional Swiss watchmaking table to have experienced in 100. Now I think now the consumer is very wise, they can receive a lot of new information, so we want to perform for brand brand commitment to consumers, the Swiss beauty degree table has been committed to providing high quality, have classic, timeless design hour meter of masterpieces. With a precision machine, and also very cost-effective. & have spent & have spent & have spent

at the same time, the degree of table with various price products for consumers to choose from, ranging from RMB 5000 to 5000 or more, for different consumers have more choices. In particular is we have a lot of observatory certification of table, other brands if you provide observatory watch the movement of the price will be much higher than degrees.

phoenix net fashion: what do you think of inheritance and innovation for the wrist watch brand which is more important?

Switzerland beauty degree of global President Mr. Franz Linder: I think inheriting classic theme of reform and innovation are two different, we are very proud for us. We are a heritage brand in 100, another point for the development of the market, I hope to be able to give consumers a better material better technology, bring them wearing feeling better and more accurate wrist watch. I think the two are can exist at the same time can also development at the same time.

phoenix net fashion: the degree of which then there will be a new action in the Chinese market?

Switzerland beauty degree of global President Mr. Franz Linder: we will continue to adhere to the requirements of the brand, because the Swiss beauty degree table into the China already has 20 years, we want to in the back of the time is enough for our customers to provide better shopping experience, better to provide brand after-sales service can make consumers to the brand more confident, more meet their needs, so the consumption experience is very important. In the later time we will continue to do more efforts in this area.

the phoenix net fashion: you pay more attention to in choosing its wrist watch?

Switzerland beauty degree of global President Mr. Franz Linder: first, of course, is for me to watch the appearance of the design, because design can let you at the time when there is a kind of pleasure of aesthetic pleasure, I think it is the second watch itself grinding quality, for me, like our 38 hours kinetic energy storage stopwatch is a very high quality. Walking in addition, of course, must be very precise, especially like beauty degrees have observatory certification movement of mechanical watch, as will be more accurate. And I think waterproof is also very important, because I am a person in a like sports very much, but I don’t like to take down the watch again, so about 100 meters, 200 meters waterproof, if you have like this performance, I think would be a plus factor. Of course this is my own choice of wrist watch some conditions.

I think everyone will notice is the price, so if it is a very suitable price, also can have such some performance, I think I will be more willing to choose such a cost-effective wrist watch.

the phoenix net fashion: what do you think of what will be the future trend of development of the wrist watch?

Switzerland beauty degree of global President Mr. Franz Linder: I think there are a few points is the future development direction, in recent years, more and more brand launched retro wrist, restoring ancient ways is the trend of moisture regain, so the Swiss beauty degree table also this year launched a series of complex engraving salute to the past. The second I think because the customer is god, need more to meet the shopping needs of customers, so watch has also become a kind of accessories, more time there will be some emotional factors in it, especially the personalized design manual transmission of craftsmen, and these factors will be more to play a dominant in the watch industry’s future development.